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Built Green News is a monthly electronic newsletter sent to over 3,000 members to highlight the events and news of the Built Green residential, environmental design program as well as lists information of interest on regional green home building. The client needed an inexpensive though effective way to communicate with their growing membership.
The solution was an email newsletter full of information, links and images. Popularity of featured articles is tracked to measure the interest areas of their members and provides them with a direction for future articles in their newsletter. |