As a complete dynamic website, the online registration system establishes a single source for all relevant information on the conference and customized to each invitee. The invitee is welcomed to attend the conference by a personalized text or graphic email invitation with his or her assigned username and password.

Once logged in, he or she selects flight and hotel preferences, activities, and formally commits to attending. In response he or she receives a confirmation email detailing their selections and the conference database is instantly updated.

From this data, the organizers can view the conference experience from the perspective of each invitee, thus providing excellent and personalized customer service.